Editor’s Tips – Using the Right Words
Choosing the right words for a speech is crucial for effective communication, as oral language tends to be less formal than written text. To engage your audience, opt for shorter words that are easy to understand. This makes your message more accessible. Avoid jargon, which can alienate listeners who may not be familiar with specific terms. Instead, embrace descriptive words that paint vivid pictures in the minds of your audience, enhancing their connection to your message.
Using words economically is another key principle. This means expressing your ideas clearly and succinctly. Short sentences are particularly effective in speech, allowing your audience to follow along without losing track. Furthermore, employing active voice rather than passive voice keeps your speech dynamic and engaging. For example, instead of saying, “The proposal was approved by the committee,” say, “The committee approved the proposal.”
Ross Wilkinson DTM at District 17 Gala Awards August 2025
Incorporating rhetorical devices can also elevate your speech. Similes, such as “like a breath of fresh air,” create relatable imagery, while triads (groups of three) help to emphasise points effectively, such as Abraham Lincoln’s classic phrase, ‘of the people, by the people and for the people, ‘or Julius Caesar’s, ‘I came. I saw. I conquered.’ Alliteration can make your phrases more memorable, such as saying, “We will work together to win.”
Additionally, it is essential to avoid ambiguity, swearing and vulgarity, as these can detract from your message and alienate your audience. Carefully select words that are clear, accurate, colourful and as short as possible. Pay attention to sentence construction and length. Analyse your words and sentences to ensure they communicate your exact meaning. By focusing on these principles, you can craft a speech that resonates with your audience and leaves a lasting impression.
Do yourself a favour and watch this hilarious and moving 2015 World Champion: ‘The Power of Words’ Mohammed Qahtani, Toastmasters International.
