Advanced Communication Manuals

People like to be entertained and the entertaining speaker offers listeners a pleasant diversion from their demanding lives. This manual offers five projects that will help you develop your skills as an entertaining speaker.
1. The Entertaining Speech
Time: 5-7 minutes
Objectives: • Entertain the audience through use of humor and/or drama drawn from your personal experience.
• Organize an entertaining speech for maximum audience impact.
2. Resources for Entertainment
Time: 5-7 minutes
Objectives: • Draw humorous and/or dramatic material from sources other than your own personal experience.
• Adapt your material to suit your topic, your own personality and the audience. Use entertaining material as a means of conveying a serious message.
3. Make Them Laugh
Time: 5-7 minutes
Objectives: • Prepare a humorous speech drawn from your own experience.
• Strengthen the speech by adapting and personalizing humorous material from outside sources.
• Deliver the speech in a way that makes the humor effective.
4. A Dramatic Talk
Time: 5-7 minutes
Objectives: • Develop an entertaining dramatic talk about an experience or incident, or give a dramatic reading.
• Include vivid imagery, characters and dialogue.
• Deliver the talk in an interpretative manner.
5. Speaking After Dinner
Time: 8-10 minutes
Objectives: • Prepare an entertaining after-dinner talk on a specific theme.
• Deliver the talk extemporaneously, using the skills developed in the preceding entertainment projects.

Do you want to tell others about a new product, an important discovery, ways to enhance the uality of one’s life? By completing the projects in the the Speaking To Inform manual, you’ll learn to effectively communicate your ideas.

1. The Speech to Inform
Time: 5-7 minutes
Objectives: • Select new and useful information for presentation to the audience.
• Organize the information for easy understandability and retention.
• Present the information in a way that will help motivate the audience to learn.
2. Resources for Informing
Time: 5-7 minutes
Objectives: • Analyze the knowledge level of your audience regarding your chosen subject.
• Focus your presentation at the audience’s level of knowledge.
• Build a supporting case for each major point through use of explanation, examples and information gathered in research.
• Effectively use at least one visual aid to enhance the audience’s understanding.
3. The Demonstration Talk
Time: 5-7 minutes
Objectives: • Prepare a demonstration speech to clearly explain a process, product, or activity.
• Conduct the demonstration as part of a speech delivered without notes.
4. A Fact Finding Report
Time: 5-7 minutes plus 2-3 minute Q&A
Objectives: • Prepare a report on a situation, event, or problem of interest to the audience.
• Deliver sufficient factual information in your report so the audience can base valid conclusions or a sound decision on it.
5. The Abstract Concept
Time: 6-8 minutes
Objectives: • Research and organize the thought of experts on an abstract concept, theory, historical force, or social/political issue.
• Present the ideas in a clear and interesting manner.

Everyone loves a good story! The projects in this manual are designed to help you develop stiorytelling skills.

1. The Folk Tale
Time: 7-9 minutes
Objectives: • To tell a folk tale that is entertaining and enjoyable for a specific age group.
• To use vivid imagery and voice to enhance the tale.
2. Let`s Get Personal
Time: 6-8 minutes
Objectives: • To learn the elements of a good story.
• To create and tell an original story based on a personal experience.
3. The Moral of the Story
Time: 4-6 minutes
Objectives: • To understand that a story can be entertaining yet display moral values.
• To create a new story that offers a lesson or moral.
• To tell the story, using the skills developed in the previous two projects.
4. The Touching Story
Time: 6-8 minutes
Objectives: • To understand the techniques available to arouse emotion. To become skilled in arousing emotions while telling a story.
5. Bringing History to Life
Time: 7-9 minutes
Objectives: • To understand the purpose of stories about historical events or people.
• To use the storytelling skills developed in the preceding projects to tell a story about a historical event or person.

1. Mastering the Toast
Time: 2-3 minutes
Objectives: • Recognize the characteristics of a toast.
• Present a toast honoring an occasion or person.
2. Speaking in Praise
Time: 5-7 minutes
Objectives: • Prepare a speech praising or honoring someone, either living or dead.
• Address five areas concerning the individual and his/her accomplishments.
• Include anecdotes illustrating points within the speech.
3. The Roast
Time: 3-5 minutes
Objectives: • Poke fun at a particular indivdual in a good-natured way.
• Adapt and personalize humorous material from other sources.
• Deliver jokes and humorous stories effectively.
4. Presenting an Award
Time: 3-4 minutes
Objectives: • Present an award with dignity and grace.
• Acknowledge the contributions of the recipient.
5. Accepting an Award
Time: 5-7 minutes
Objectives: • Accept an award with dignity, grace and sincerity.
• Acknowledge the presenting organization.

1. Speak Off The Cuff
Time: 5-7 minutes
Objectives: • Develop an awareness of situations in which you might be called upon to deliver an impromptu speech.
• Understand how to prepare for impromptu speaking.
• Develop skill as a speaker in the impromptu situation by using one or more patterns to approach a topic under discussion; for example, comparing a past, present, and future situation, or before and after.
2. Uplift the Spirit
Time: 8-10 minutes
Objectives: • Identify and understand the basic differences between inspirational speeches and other kinds of speeches.
• Learn how to evaluate audience feeling and develop emotional rapport.
• Develop a speech style and delivery that effectively expresses inspirational content by moving the audience to adopt your views.
3. Sell a Product
Time: 10-12 minutes
Objectives: • Understand the relationship of sales technique to persuasion.
• Skillfully use the four steps in a sales presentation: attention, interest, desire, action.
• Identify and promote a unique selling proposition in a sales presentation.
4. Read Out Loud
Time: 12-15 minutes
Objectives: • Arrive at an understanding of the elements that comprise oral interpretation and how it differs from preparing and giving a speech.
• Learn the preparation or planning techniques of effective interpretation.
• Learn the principles of presentation and develop skill in interpretive reading with regard to voice and body as instruments of communication.
5. Introduce the Speaker
Time: >duration of meeting
Objectives: • Focus on the special occasion talk from the standpoint of the introducer (function, chairman, toastmaster, master of ceremonies).
• Become knowledgeable and skilled in the functions associated with the master of ceremonies.
• Handle the introduction of other speakers at a club meeting.

1. The Goodwill Speech
Time: 5-7 minutes
Objectives: Prepare a talk that will build goodwill for your organization by supplying useful information of interest to the audience.
2. The Radio Talk Show
Time: 3-5 minutes, plus 2-3 minutes Q & A
3. The Persuasive Approach
Time: 5-7 minutes
Objectives: Direct a persuasive appeal to the audience’s self-interests using a combination of fact and emotion in a speech delivered in such a manner that it appears extemporaneous.
Persuade the audience to adopt your viewpoint by the use of standard persuasive techniques.
4. Speaking Under Fire
Time: 3-5 minutes, plus 2-3 minutes (Q&A)
Objectives: Prepare a talk to persuade a hostile audience at least to consider your position on a controversial issue.
Conduct a question-and-answer period on the speech subject.
5. The Crisis Management Speech
Time: 4-6minutes, plus 3-5 minutes Q & A

1. Warm Up Your Audience
Time: 5-7 minutes
Objectives: • Prepare a speech that opens with a humorous story.
• Personalize the story.
• Deliver the story smoothly and effectively.
2. Leave Them With A Smile
Time: 5-7 minutes
Objectives: • Prepare a serious speech that opens and closes with humorous stories.
• Prepare a closing story that reemphasizes the speech’s main point.
• Deliver the stories smoothly and effectively.
3. Make Them Laugh
Time: 5-7 minutes
Objectives: • Prepare a speech that opens and closes with humorous stories.
• Include jokes in the speech body to illustrate points or maintain audience interest.
• Deliver the jokes and stories smoothly and effectively.
4. Keep Them Laughing
Time: 5-7 minutes
Objectives: • Prepare a speech that opens with a self-depreciating joke.
• String together two or three related jokes in the speech body.
• Close the speech with a humorous story.
5. The Humorous Speech
Time: 5-7 minutes
Objectives: • Use exaggeration to tell a humorous story.
• Entertain the audience.
• Effectively use body language and voice to enhance the story.

1. The Effective Salesperson
Time: 8-12 minutes (3-4 min speech, short scenario intro, 3-5 min role play)
Objectives: • Learn a technique for selling an inexpensive product in a retail store.
• Recognize a buyer’s thought processes in making a purchase.
• Elicit information from a prospective buyer through questions.
• Match the buyer’s situation with the most appropriate product.
2. Conquering the “Cold Call”
Time: 10-14 minutes (3-4 min speech, short scenario intro, 5-7 min role play, 2-3 min discussion)
Objectives: • Learn a technique for “cold call” selling of expensive product or services.
• Recognize the risks buyers assume in purchasing.
• Use questions to help the buyer discover problems with his or her current situation.
• Successfully handle buyer’s objections and concerns.
3. The Winning Proposal
Time: 5-7 minutes
Objectives: • Prepare a proposal advocating an idea or course of action.
• Organize the proposal using the six-step method provided.
4. Addressing the Opposition
Time: 7-9 minutes plus 2-3 minute Q&A
Objectives: • Prepare a talk on a controversial subject that persuades an audience to accept or at least consider your viewpoint.
• Construct the speech to appeal to the audience’s logic and emotions.
5. The Persuasive Leader
Time: 6-8 minutes
Objectives: • Communicate your vision and mission to an audience.
• Convince your audience to work toward achieving your vision and mission.

Through the projects in this manual, you will learn how to present an editorial, appear as a guest on an interview program, be the host of an interview program, conduct a press conference and use television to train.

1. Straight Talk
Time: 3 minutes
Objectives: To effectively present an opinion or viewpoint in a short time.
To stimulate giving a presentation as part of a television broadcast.
2. The Talk Show
Time: 5-7 minutes
Objectives: To understand the dynamics of a television interview or “talk” show.
To prepare for the questions that may be asked of you during a television interview program.
To present a positive image on the television camera.
To appear as a guest on a simulated television talk show.
3. When You`re the Host
Time: 5-7 minutes
Objectives: To conduct a successful television interview.
To understand the dynamics of a successful television interview or “talk” show.
To prepare questions to ask during the interview program.
To present a positive, confident image on the television camera.
4. The Press Conference
Time: 3-5 minutes plus 2-3 minutes Q&A
Objectives: To understand the nature of a television press conference.
To prepare for an adversary confrontation on a controversial or sensitive issue.
To employ appropriate preparation methods and strategies for communicating your organization`s viewpoint.
To present and maintain a positive image on television.
5. Training On Television
Time: 5-7 minutes plus playback
Objectives: To learn how to develop and present an effective training program on television.
To receive personal feedback through the videotaping of your presentation.

1. Read A Story
Time: 8-10 minutes
Objectives: • To understand the elements of interpretive reading.
• To learn how to analyze a narrative and plan for effective interpretation.
• To learn and apply vocal techniques that will aid in the effectiveness of the reading.
2. Interpreting Poetry
Time: 6-8 minutes
Objectives: • To understand the differences between poetry and prose.
• To recognize how poets use imaginary, rhythm, meter, cadence and rhyme to convey the meanings and emotions of their poetry.
• To apply vocal techniques that will aid in the effectiveness of the reading.
3. The Monodrama
Time: 5-7 minutes
Objectives: • To understand the concept and nature of the monodrama.
• To assume the identity of a character and to portray the physical and emotional aspects of this character to an audience.
4. The Play
Time: 12-15 minutes
Objectives: • To adapt a play for interpretive reading.
• To portray several characters in one reading, identifying them to the audience through voice changes and movement.
5. The Oratorical Speech
Time: 8-10 minutes
Objectives: • To understand the structure of an effective speech.
• To interpret and present a famous speech.

1. Conversing with Ease
Time: 10-14 minutes
Objectives: • Identify techniques to use in conversing with strangers.
• Recognize different levels of conversation.
• Initiate a conversation with a stranger.
• Use open-ended questions to solicit information for further conversation.
2. The Successful Negotiator
Time: 10-14 minutes
Objectives: • Employ win/win negotiating strategies to achieve your goals.
• Enjoy the benefits of win/win negotiating.
3. Diffusing Verbal Criticism
Time: 10-14 minutes
Objectives: • Respond non-defensively to verbal criticism.
• >Employ a five-step method to identify the problem, diffuse the attack and arrive at a solution.
4. The Coach
Time: 10-14 minutes
Objectives: • Determine reasons for someone’s substandard performance.
• Coach the person to improved performance.
5. Asserting Yourself Effectively
Time: 10-14 minutes
Objectives: • Enjoy the mental and physical benefits of being assertive.
• Emply the four-step method for addressing a problem and asking for help.
• Overcome resistance to your requests.

1. The Technical Briefing
Time: 8-10 minutes
Objectives: Using a systematic approach, organize technical material into a concise presentation.
Tailor the presentation to the audience’s needs, interests and knowledge levels.
2. The Proposal
Time: 8-10 minutes, plus 3-5 minutes (Q&A)
Objectives: To prepare a technical presentation advocating a product, service, idea or course of action.
To present your viewpoint logically and convincingly, using an inverted-pyramid approach.
To effectively use a flipchart to illustrate your message.
To effectively handle a question-and-answer period.
3. The Nontechnical Audience
Time: 10-12 minutes
Objectives: Understand the principles of communicating complex information to nontechnical listeners.
Build and deliver an interesting talk based on these principles.
Answer audience questions that arise during the presentation.
Use overhead transparancies to illustrate your message.
4. Presenting a Technical Paper
Time: 10-12 minutes
Objectives: Deliver an interesting speech based on a technical paper or article.
Effectively use a flipchart, overhead projector or slides to illustrate your message.
5. Enhancing a Talk with the Internet
Time: 12-15 minutes
Objectives: Understand the nature and process of a technical presentation supported with professional level visual aids .
Find or create a post meeting website for further information supporting or enhancing your verbal presentation. You may create a web page and add it to your club’s website, making use of podcastng, webcasting or a basic internet template.
Use a desktop computer,Microsoft word, a web browser, a simple graphics program for photos and other images, Mcrosoft Power Point as well as a flip chart to support your presentation.

Group discussions are common, and this manual provides instruction in facilitating the most common types of discussions. Learn about moderating a panel discussion, facilitating a brainstorming meeting, leading a problem-solving discussion, handling challenging people during discussions, and helping a problem-solving group achieve a consensus.

1. The Panel Moderator
Time: 28-30 minutes presentation, 22-26 discussion
2. The Brainstorming Session
Time: 31-33 minutes, 20-22 discussion
3. The Problem-Solving Discussion
Time: 26-31 minutes, 19-23 minutes discussion
4. Handling Challenging Situations
Time: 22-32 minutes, 12-21 discussion
5. Reaching a Consensus
Time: 31-37 minutes, 20-26 discussion

1. The Briefing
Time: 3-5 minutes plus 2-3 minutes Q&A
Objectives: Give a briefing according to a specific objective so the audience will have an understanding of the information.
Effectively handle a question-and-answer session following the briefing.
2. Appraise with Praise
Time: 5-7 minutes
3. Persuade and Inspire
Time: 5-7 minutes
Objectives: Understand the concept and nature of motivational methods in management.
Apply a four step motivational method with the objectives to persuade and inspire.
Deliver a motivational speech to persuade an audience to agree with your management proposal.
4. Communicating Change
Time: 5-7 minutes
5. Delivering Bad News
Time: 5-7 minutes

1. The Keynote Address
Time: 15-20 minutes
Objectives: • Identify the basic differences between keyote speeches and other kinds of speeches.
• Learn how to evaluate audience feeling and establish emotional rapport.
• Learn and use the proessional techniques necessary for a successful keynote presentation.
• Develop a speech style and delivery that effectively inspires and moves the audience to adopt your views as a collective reaffirmation of its own.
2. Speaking to Entertain
Time: 15-20 minutes
Objectives: • Entertain the audience through the use of humor drawn from personal experience and from other material that your have personalized.
• Deliver the speech in a way that makes the humor effective.
• Establish personal rapport with your audience for maximum impact.
3. The Sales Training Speech
Time: 15-20 minutes
Objectives: • Tell a sales audience how to sell a product by using a planned presentation.
• Inform a sales training audience about the human experience of the buyer-seller relationship.
• Use entertaining stories and dynamic examples of sales situations.
• Inspire salespeople to want to succeed in selling.
4. The Professonal Seminar
Time: 20-40 minutes
Objectives: • Plan and present a seminar with specific learning objectives.
• Relate to the audience by using a seminar presentation style.
• Use seminar presentation techniques to promote group participation, learning and personal growth.
5. The Motivational Speech
Time: 15-20 minutes
Objectives: • Understand the concept and nature of motivational speaking.
• Apply a four-step motivational method with the purpose of persuading and inspiring.
• Deliver a motivational speech to persuade an audience to emotionally commit to an action.